STRATEGI BISNIS STARTUP DENGAN PENDEKATAN BUSINESS MODEL CANVAS

Authors

  • Agri Windy Wulandari Program Studi Kewirausahaan, Institut Teknologi dan BisnisBukit Pengharapan, Tawangmangu, Indonesia
  • Oktapiyana Oktapiyana Program Studi Kewirausahaan, Institut Teknologi dan BisnisBukit Pengharapan, Tawangmangu, Indonesia
  • Priskila Priskila Program Studi Kewirausahaan, Institut Teknologi dan BisnisBukit Pengharapan, Tawangmangu, Indonesia
  • Kezia Citra Program Studi Kewirausahaan, Institut Teknologi dan BisnisBukit Pengharapan, Tawangmangu, Indonesia

DOI:

https://doi.org/10.61696/juparita.v1i1.99

Keywords:

Bisnis Start-up, Strategi Bisnis, Business Model Canvas (BMC)

Abstract

A start-up is a start-up or start-up that is being developed.  Bagomez is a culinary start-up founded by students of the Bukit Pengharapan Tawangmangu Christian Institute of Technology and Business study program that produces and sells fried meatballs with chicken meat raw materials.  Bagomez as a start-up business is still experiencing stagnansi and has not produced optimal performance. It aims to find the right business strategy for Bagomez's start-up business.  The method carried out is to use a business model canvas approach through interviews and FGDs (focus group discussions) conducted with sister companies. The results showed that the components contained in BMC were used as Bagomez's business strategy as a start-up, which were interrelated, especially in the value proposition, customer segment, revenue stream, channel, and key activities components.

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Published

2023-07-10 — Updated on 2025-03-11

How to Cite

Windy Wulandari, A., Oktapiyana, O., Priskila, P., & Citra, . K. (2025). STRATEGI BISNIS STARTUP DENGAN PENDEKATAN BUSINESS MODEL CANVAS . Jurnal Pariwisata Tawangmangu, 1(1), 34–42. https://doi.org/10.61696/juparita.v1i1.99

Issue

Vol. 1 No. 1 (2023): July 2023

Section

Articles

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