Jurnal Industri Kreatif dan Inovatif

Strategi Pemasaran Digital di Era Dominasi Media Sosial: Transformasi, Tantangan, dan Peluang

Ferdinandus Jehalut — 2025-10-31

This study aims to analyze the transformation, challenges, and opportunities of digital marketing strategies in the era of social media domination. Based on the phenomenon of increasing connectivity and digital participation among Indonesians, with internet penetration reaching 80.66%, this study highlights how changes in consumer behavior and technological advances are shifting the marketing paradigm from product-centric to human-centric. The method used is a qualitative-conceptual approach based on literature studies with content analysis of various recent scientific literature in the fields of digital marketing, consumer behavior, and information technology. The results show that digital marketing strategies now require the integration of artificial intelligence and human empathy through the five pillars of Marketing 5.0: data-driven, predictive, contextual, augmented, and agile marketing. The main challenges include information fatigue, data trust crisis, and digital literacy gap, while the greatest opportunities lie in the integration of online-offline strategies, storytelling based on human values, and consumer collaboration in brand value creation. This research concludes that the success of digital marketing does not only depend on technology, but on a company's ability to humanize technology. Inclusive digital literacy and public data ethics are needed to ensure that digital transformation runs smoothly.

Batik jati Lestari Kabupaten Blora: Kultural Ekonomi

Firmansyah Putra — 2025-10-31

This study examines the role of Batik Jati Lestari as a representation of the local culture and identity of Blora
Regency and its impact on the economic recovery of artisans after the COVID-19 pandemic. Using a qualitative
approach and Stuart Hall's cultural representation theory, primary data was obtained through in-depth interviews,
participant observation, and documentation. The results show that the establishment of Batik Jati Lestari as the
official uniform of the State Civil Apparatus (ASN) since 2023 has increased demand for local batik and revitalized
the batik MSME sector impacted by the pandemic. There is a need to increase socialization and education
regarding the philosophical meaning of motifs so that the process of cultural representation runs effectively and the
meaning of batik can be internalized by the wider community. Inclusive and participatory government policies are
key to strengthening cultural identity while supporting the empowerment of the creative economy in Blora. This
study provides strategic recommendations for the development of batik as a cultural symbol and driver of the local
economy.

PERANCANGAN IDENTITAS VISUAL UNTUK USAHA PETERNAKAN BABI "PADABA IRVAN"

Ariance Tefa — 2025-10-31

This study discusses the design of a visual identity, particularly a logo, for the pig farming business "PADABA IRVAN", owned by Mr. Epi Selan and his family, located in Soe, East Nusa Tenggara, Indonesia. The business has been running since the 1980s and is known for its 24-hour meat ordering service. The main goal of this design is to create a strong visual identity that builds brand recognition, attracts customers, and expands market reach. The design process involved data collection through interviews and direct observation, followed by analysis using Roland Barthes’ semiotic theory, which includes denotation, connotation, myth, and symbolic codes. The logo incorporates elements such as a pig’s head, fresh meat, a knife, a 24-hour clock symbol, and the brand name—all of which visually communicate the business’s values and uniqueness. The result shows that a strong visual identity serves not only as a recognizable symbol but also as a communication tool that effectively conveys the brand’s message to the public. The visual identity of "PADABA IRVAN" is expected to support business growth and strengthen customer trust.

REVITALISASI LAGU SLAWA MUSIK TRADISIONAL SUKU TEHIT DI TEMINABUAN SORONG SELATAN PAPUA BARAT DAYA

ais sagisolo — 2025-10-31

Revitalization of the Slawa Song: Traditional Music of the Tehit Tribe in Teminabuan, South Sorong, Southwest
Papua as an Effort to Preserve Cultural Identity Amidst Modernization. The revitalization of the Slawa song, a
traditional musical form of the Tehit tribe in Teminabuan, South Sorong, Southwest Papua, is an important
initiative aimed at safeguarding cultural identity in the face of modernization that threatens the existence of
traditional values. The central issue addressed is the gradual erosion of the traditional music identity of the Tehit
tribe due to external cultural influences, raising concerns that it may disappear from the daily life of the
community. The main objective is to provide space for the younger generation of the Tehit tribe to recognize and
appreciate their ancestral traditions, fostering awareness of their identity as members of the Tehit tribe and
protecting the continuity of their cultural heritage. Through this research, the revitalization process aims to create
and design traditional musical instruments that can accompany the Slawa song possessed by the Tehit community,
by incorporating several characteristic Tehit instruments. This allows for the Slawa song and its deep meanings to
be revived and reintroduced. The research utilizes a qualitative methodology with an ethnomusicological approach,
involving online observations and in-depth interviews to gain comprehensive insights into traditional Tehit music
and efforts toward its preservation. The design of traditional Tehit music will later be presented through an audio
spectrum accompanied by a visualizer featuring authentic Tehit tribal motifs.The outcomes of this research are
expected to contribute to the advancement of local cultural identity and motivate the younger generation to
preserve the traditional musical heritage of the Tehit tribe.

PERANCANGAN LOGO SEBAGAI IDENTITAS VISUAL STUDIO PROJECT.KITA DENGAN PENDEKATAN SEMIOTIKA PIERCE

Velsa Gloriana Adonae Daka — 2025-10-31

When interpreting a logo as a company's face, it must reflect the company's vision and mission. When designed correctly, a simple logo can easily grab attention and change the audience's view of the brand. Project.KITA Studio builds branding through logos that reflect the identity of an architectural and interior design studio. The simplicity of the logo strongly conveys the company's condition and differentiates it from other architectural design studios in Kupang, East Nusa Tenggara. Using Charles Sanders Peirce's semiotic trichotomy approach, the logo was redesigned to be effective and efficient through its simplicity. The qualitative method used included interviews and data observation. This research produced a logo that aligns with project.KITA studio's identity, vision, and mission: to be a studio that prioritizes cooperation and comfortable communication and has a minimalist, modern design style. The simplicity of the logo containing the brand identity gives project.KITA studio a strong identity that is easier to remember.