Mount Hope Management International Journal

STRATEGI LOCK-IN LOYALTY STARBUCKS DALAM MEMBENTUK LOYALITAS KONSUMEN: ANALISIS PERILAKU KONSUMEN

2026-06-30T12:08:52+07:00

The rapid growth of the Food and Beverage (F&B) industry in Indonesia has intensified competition among coffee brands, making customer loyalty an important factor in maintaining business sustainability. This study aims to analyze the effectiveness of Starbucks' lock-in loyalty strategy in building customer loyalty in Indonesia. The research employed a qualitative approach using a case study method. Data were collected from various digital sources, including Starbucks' official social media accounts, company websites, the Starbucks Rewards application, and supporting documents. The data were analyzed using content analysis techniques to identify the forms and implementation of lock-in loyalty strategies. The results show that Starbucks strengthens customer loyalty through several integrated strategies, including rewards programs, service personalization, digital applications, and transaction convenience. These strategies create both functional and emotional benefits that encourage repeat purchases and long-term customer attachment. In addition, customer loyalty is influenced by consumer behavior factors such as culture, social class, reference groups, and electronic word of mouth (E-WOM). The combination of these factors enables Starbucks to maintain customer loyalty and strengthen its competitive position in the increasingly competitive coffee industry.

PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KASUR COMFORTA PADA PT MASSINDO GROUP

2026-09-04T11:17:18+07:00

This study aims to analyze the influence of price, product quality, and service quality on purchasing decisions for Comforta mattresses at PT Massindo Group, both partially and simultaneously. The analysis method employed was multiple linear regression, utilizing a sample of 101 respondents drawn from a population of 135 consumers (based on the Slovin formula). The study yielded the regression equation Y = 3.096 + 0.196X₁ + 0.382X₂ + 0.355X₃. The coefficient of determination (Adjusted R-Square) of 87% indicates that the three independent variables explain the purchasing decisions, while the remaining 13% is influenced by variables outside the model. The t-test demonstrated that price (t-count 2.643), product quality (t-count 5.038), and service quality (t-count 5.766) each exert a significant partial influence, as the calculated t-values exceeded the t-table value (1.9847). The F-test resulted in an F-count of 223.965, which is greater than the F-table value of 2.70 (with a significance level of 0.000), thereby confirming a significant simultaneous influence.

FAKTOR LINGKUNGAN KONSUMEN, KELOMPOK ACUAN DAN E-WOM DALAM EKOSISTEM MEDIA SOSIAL : STUDI KASUS VIRAL MARKETING ALDIS BURGER

2026-07-06T05:37:49+07:00

The development of social media has encouraged the emergence of various digital marketing strategies, one of which is viral marketing. The phenomenon of Aldis Burger promoted by Aldi Taher is interesting to study because of its success in attracting public attention through social media and the personal branding of public figures. This study aims to analyze consumer behavior in responding to Aldis Burger's viral marketing strategy based on cultural, demographic, economic, social, family and reference group factors, as well as technology and electronic word of mouth (e-WOM). The study uses a qualitative descriptive approach with the ADD case study method. The data source was obtained from an Instagram post @Bisnishack Official entitled "Don't Copy Aldi Taher's Viral Marketing", supported by various relevant literature and previous research. The analysis technique was carried out through content analysis of the post's content and linked to consumer behavior theory. The results of the study indicate that viral marketing can increase consumer attention and curiosity about the product. In addition, digital culture, demographic characteristics of the younger generation, economic considerations, the influence of family and reference groups, and the dissemination of information through social media and e-WOM also influence consumer interest and purchasing decisions. These findings suggest that the success of a digital marketing strategy is the result of the interaction between viral marketing and consumer behavioral factors in the digital environment.

THE EFFECT OF CR AND NPM ON STOCK PRICES OF FOOD AND BEVERAGE SUB-SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

2026-09-20T06:39:50+07:00

The research objective is to test and analyze the effect of the current ratio (CR) on stock prices of food and beverages companies. Test and analyze the effect of net profit margin (NPM) on stock prices of food and beverages companies. To know the joint effect of CR, NPM variables on stock prices of food and beverages companies. This type of research can be said to be a causal-comparative research, which is a type of research with problem characteristics in the form of a cause and effect between 2 or more variables. The data analysis method used multiple linear regression analysis with the classical assumption test first. Based on the explanation and research results above, the following conclusions can be drawn: 1.Current ratio (CR) has no significant effect on the stock prices of food and beverages companies listed on the Indonesia Stock Exchange for the 2015-2018 period. 2. Net profit margin (NPM) has no significant effect on the stock prices of food and beverages companies listed on the Indonesia Stock Exchange for the 2015-2018 period.

INTEGRASI ARTIFICIAL INTELLIGENCE DAN KINERJA KEUANGAN: PERAN AKURASI PERAMALAN DAN KUALITAS KEPUTUSAN KEUANGAN

2026-09-26T12:15:05+07:00

Integrasi Artificial Intelligence (AI) dalam manajemen keuangan tidak hanya berkaitan dengan otomasi pekerjaan, tetapi juga dengan kemampuan organisasi mengubah data menjadi peramalan yang lebih akurat dan keputusan keuangan yang lebih berkualitas. Penelitian ini bertujuan menganalisis hubungan konseptual antara integrasi AI dan kinerja keuangan dengan menempatkan akurasi peramalan serta kualitas keputusan keuangan sebagai mekanisme penghubung. Penelitian menggunakan pendekatan kualitatif melalui studi literatur terhadap 30 artikel jurnal yang terdiri atas 10 artikel nasional terindeks SINTA dan 20 artikel internasional terbit pada 2019–2026. Data dianalisis melalui reduksi informasi, pengodean tematik, perbandingan lintas studi, dan sintesis interpretatif. Hasil penelitian menunjukkan bahwa integrasi AI meningkatkan kapasitas pemrosesan data, identifikasi pola nonlinier, deteksi anomali, dan kecepatan pembaruan proyeksi. Kapasitas tersebut memperbaiki akurasi peramalan arus kas, risiko kredit, imbal hasil aset, potensi kecurangan, dan kebutuhan likuiditas. Peramalan yang lebih akurat memperkuat kualitas keputusan melalui informasi yang lebih relevan, tepat waktu, konsisten, dan berbasis risiko. Kualitas keputusan selanjutnya mendorong efisiensi biaya, pengendalian risiko, alokasi sumber daya, kualitas pelaporan, dan perlindungan nilai perusahaan. Dampak positif AI tidak bersifat otomatis karena dipengaruhi kualitas data, keterjelasan model, kompetensi sumber daya manusia, pengendalian internal, keamanan informasi, dan pengawasan manusia. Penelitian merumuskan model konseptual bahwa akurasi peramalan dan kualitas keputusan keuangan berperan sebagai jalur mediasi berurutan dalam hubungan antara integrasi AI dan kinerja keuangan.