ELAINE KANG; KEVIN; MOHD. NAWI PURBA; ARA AUZA. ANALISIS PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KFC PADA MAHASISWA UNPRI MEDAN. Mount Hope Management International Journal, [S. l.], v. 2, n. 2, p. 94–106, 2024. DOI: 10.61696/momil.v2i2.479. Disponível em: https://www.journal.bukitpengharapan.ac.id/index.php/MOMIL/article/view/479. Acesso em: 21 jun. 2026.