THE INFLUENCE OF FINANCIAL LITERACY, LIFESTYLE, AND FINANCIAL TECHNOLOGY ON THE INVESTMENT DECISIONS OF GENERATION Z IN MEDAN SUNGGAL DISTRICT

Abstract

This study aims to analyze the influence of financial literacy, lifestyle, and financial technology on the investment decisions of Generation Z in Medan Sunggal District. Generation Z is a group that grew up in the digital era, and therefore exhibits more dynamic consumption patterns and financial behavior than previous generations. The study employs an associative quantitative approach using primary data from 100 respondents obtained through the Slovin technique. Data were analyzed using multiple linear regression with classical assumption tests. The results show that financial literacy (β = 0.472; sig. = 0.000), lifestyle (β = 0.229; sig. = 0.008), and financial technology (β = 0.242; sig. = 0.001) each have a positive and partially significant effect on investment decisions. Simultaneously, the three variables have a significant effect (F = 27.130; sig. = 0.000) with an Adjusted R² value of 0.442, meaning that 44.2% of the variation in investment decisions can be explained by the three variables, while the remaining 55.8% is explained by other variables outside the model.