Jurnal Pariwisata Tawangmangu

TINGKAT RETENSI TAMU: STUDI KASUS PADA HOTEL ROGER’S MANADO

Michelle Vireal Gift Kowaas — 2026-07-30

Guest retention rate refers to hotel’s industy capability to maintain customer’s and embolden repeat visit. This study aims to analyze the guest retention rate and the factors influencing it at Roger’s Hotel Manado. The research subjects focuses on hotel guests who have stayed in Roger’s Hotel Manado since 2025. This study employs a qualitative approach using in-depth interviews and secondary data taken from all front office. The collected data is analyzed using thematic analysis to identify patterns and meanings related to guest retention. The results indicate that service quality, especially in terms of friendliness, responsiveness, and attention to guest needs, plays a significant role in improving guest retention. In addition, positive stay experiences and guest satisfaction are key factors that encourage repeat visits. Therefore, consistently improving service quality can strengthen guest loyalty and increase the likelihood of return visits.

ANALISIS PENTAHELIX DAN DIVERSIFIKASI PRODUK WISATA DALAM PENGEMBANGAN DESA WISATA NGILNGOF MENUJU PARIWISATA BERKELANJUTAN

Novi Irawati — 2026-09-09

Tourism villages serve as an important community-based tourism strategy in supporting the local economy and destination sustainability in island regions. Ngilngof Tourism Village in Southeast Maluku Regency possesses marine, cultural, religious, and creative economy potential as a flagship attraction in the Kei Islands. This study aims to analyze the role of the pentahelix model and tourism product diversification in developing sustainable community-based tourism villages. The research employs a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, documentation, and literature review involving managers, the local community, and relevant stakeholders. A SWOT analysis was used to identify internal and external factors in pentahelix-based tourism village development. The results indicate that Ngurbloat Beach serves as the destination's primary strength. Product diversification through culture, ecotourism, gastronomy, and the creative economy enhances destination competitiveness. Pentahelix collaboration plays a key role in strengthening digital promotion, amenities, and community capacity building. However, development still faces challenges such as limited digital infrastructure, human resource quality, and environmental management. The study concludes that development based on Community-Based Tourism (CBT) and pentahelix collaboration supports sustainable tourism in island regions. Future research is suggested to examine smart tourism implementation to enhance service quality and destination competitiveness.

PENGARUH PARTISIPASI MASYARAKAT TERHADAP PEMBANGUNAN PARIWISATA BERKELANJUTAN PADA WISATA MIKUTOPIA DI KOTA BATU

Lanyala Trio — 2026-09-09

Community participation is a crucial factor in realizing sustainable tourism, but community involvement is often limited to the operational implementation stage without access to planning and evaluation. This research is important because Mikutopia Tourism in Batu City experiences a participatory gap that has the potential to hinder tourism sustainability from ecological, economic, and socio-cultural aspects. The study used a quantitative approach with a survey method to 50 respondents from the Junggo Hamlet community who were selected based on the degree of homogeneity. Data collection was done through a Likert scale questionnaire of 1-5. Data were analyzed using inferential statistics (simple linear regression) with the help of SPSS. Before the regression is performed, the prerequisite tests of normality (Kolmogorov-Smirnov) and linearity (Deviation from Linearity) are met. The results and discussions were the participation of the community in the medium category (3.22) with weakness in the transparency of CSR funds (2.52/low). The economic impact is relatively high (3.69), especially employment (4.12), but the ecological (3.13) and socio-cultural (3.23) impacts are moderate with critical problems in water catchment (2.78) and conflict tolerance (2.36/low). Community participation has an effect on sustainable tourism (0.041), but the contribution is low (R Square = 8.4%). So, community participation is influential but the contribution is small because the quality of participation is low. It is recommended to increase the transparency of management and the establishment of partnership forums. Researchers are then advised to examine other factors (government policy, private investment, promotion, accessibility).