PENGARUH LIKUIDITAS, KEBIJAKAN HUTANG, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN SEKTOR CUSTOMER NON CYLICALS YANG TERDAFTAR DI BEI PERIODE 2019 – 2022

Abstract

This study aims to analyze the effect of liquidity, debt policy, profitability and company size on company value partially and simultaneously in companies included in the Customer Non-Cyclicals sector listed on the IDX in 2019-2022. The research method used is a quantitative research method with secondary data types. The analysis technique used is multiple linear regression analysis technique. The population is 113 companies and a purposive sampling technique is used to obtain a sample of 36 companies with a research period of 4 years, so that the number of samples is 114. The results of the study indicate that liquidity and debt policy do not have a partial effect on company value, while profitability and company size have a partial effect on company value. Simultaneously, liquidity, debt policy, company size, and profitability affect company value